Building brands through strategy, creativity and measurable business results.
Results-driven Marketing and Brand Professional with over five years of international experience across agency and corporate environments. Expertise spans brand strategy, digital marketing, product launches, BTL activations, and integrated campaign execution across fintech, automotive, FMCG, and media.
An AI Specialist in Brand & Marketing — bridging creative strategy with intelligent automation. Proven ability to manage multi-channel campaigns, stakeholders, and budgets to drive brand growth and customer engagement. Recently relocated to Brisbane, Australia.
A career built across two creative worlds — brand strategy and film production.
Television & Digital Commercials — Chief Assistant Director & Assistant Director, PinWheel Films Bangladesh.
Every frame is a brand statement. Every cut tells a story.
Real work, real campaigns, real moments — straight from my feed.
Integrated campaigns across brand strategy, digital, ATL, BTL, and film production.
Complete brand identity, visual strategy, menu branding, and full restaurant launch campaign — executed 100% remotely. A testament to cross-continental remote capability and end-to-end brand ownership.
Co-founder and Creative Director of Project 101 — a content commerce platform built and launched in Bangladesh, bridging content creation with e-commerce. A testament to entrepreneurial vision and the ability to build digital products from the ground up.
Special Committee of Bangladesh Affairs (SCBA) — Model United Nations (MUN) Conference.
"The Unheard Voices: Photography Exhibition" — organised by Plan International Bangladesh.
Mash doesn't just run campaigns — he engineers them with AI, bringing the future of marketing to every brand.
On-brand content at scale using large language models — deployed across 25+ brands. From briefs to finished copy in minutes, cutting production time by up to 60% without compromising brand voice.
Data-driven forecasting for campaign ROI. AI models that simulate audience response before spend — delivering up to 3× ROAS lift by ensuring every dollar is guided by intelligence, not instinct.
Real-time AI budget and audience tuning. Dynamic allocation across platforms driven by live performance signals — maximising ROAS through continuous intelligent automation.
Market intelligence and positioning via AI. Competitive landscape analysis, live sentiment tracking, and data-backed strategy that keeps brands ahead of the curve.
Prompt engineering for visual and copy assets. Creative direction fused with generative AI — producing campaign-ready outputs at scale while maintaining a consistent, recognisable brand voice.
Behavioural segmentation powered by AI. Deep audience profiling using psychographics, behavioural data, and machine learning — enabling campaigns that have reached over 8M+ people with precision targeting that converts.
AI-assisted production scheduling, script analysis, and audience testing for commercials. Smarter pre-production decisions that reduce cost and sharpen creative impact before a single frame is shot.
Building interactive websites and applications that drive results — combining strategy, design, and AI to create digital experiences that convert visitors into customers.
Applying cognitive science and psychology to decode subconscious consumer decisions. Crafting campaigns that resonate at an emotional level — where research shows 95% of purchasing decisions are truly made.
Endorsed by United Nations Global Compact · 2017
Pathshala South Asian Media Institute · 2016
Open to full-time, contract, and remote opportunities across Australia and globally.
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